Home' On The Land : January 13th 2011 Contents 4 -- ON THE LAND THURSDAY, January 13, 2011
I READ the article Coles beef move criticised
(On The Land, December 30) with some
The dictatorial action by Coles will
impact on the economical viability of a
multibillion dollar regional industry that
is already operating with just a 5 per cent
average return on assets.
After several years in various technical
and senior management positions in the
meat processing industry in Australia and
New Zealand, I know that the debate about
of the pros and cons of hormone growth
promotants (HGPs) is old hat.
But the self-righteous response to the
article by the Coles propaganda department
lit my fuse.
For Coles to call the Animal Health
Alliance dishonest is a little rich --- then
quoting CSIRO and Meat and Livestock
Australia to justify its position --- come
on.Are you trying to tell us consumers and
farmers that the average person can tell
the difference between a sausage made
from a HGP treated animal and one not?
Come on. How about a meat pattie on the
OK, let's move upmarket: a steak. I've
had a little to do with the laboratory
testing of the longissimus muscle, the
cooking methodology and the replication
and duplication of the testing to produce
The different cooking styles, not to men-
tion the garnishes, marinades and other
concoctions, then washed down with a beer
or two, who can tell the difference? Maybe
0.001 per cent of the population.
At the end of the day, the cut selected
will have one of the biggest effects on
tenderness --- scotch fillet verses topside
from comparable stock.
Now to politics. The EU ban on HGP
was effectively to curtail North American
imports of beef --- like "fire blight" and
New Zealand apples.
To the real issue of dollars. Only 10 per
cent of a beef carcass is suitable for table
steak. For the remainder, you pay for what
you get. The great majority of beef goes to
further processing for mince and snags.
If the all-powerful supermarket com-
manded a $2 per kilogram premium for
choice cuts over their present price, the
farm would be lucky to see half of that.
So, over a 250-kilogram carcass, that's an
extra 10 cents per carcass kilogram. How
can that offset 10 to 30 per cent reduction
in the animals' growth rate?
Well Mr Supermarket propaganda man,
if you want some moral high ground, stop
selling cigarettes! Leave hard-working
farming families the opportunities to
make a living.
on farmers Above expectations
THE second day of Camperdown's
F1 heifer sale saw more outstand-
Saturday's sale of unjoined heif-
ers produced rates $100 a head
Charles Stewart and Co's Jamie
McConachy said the results for the
line-up of mainly Angus-Friesian
heifers were "unbelievable".
"Prices were $100 above our
expectations," Mr McConachy
"The recent turnaround in the
milk vealer job seems to be driv-
ing the market. Milk calves are
somewhere where they need to
be now and are fetching around
Agents yarded 750 head for an
overall sale average of $740, with
several pens sold for more than
The top-priced pen fetched
$945 for A.R and J.V Jones, of
Barongarook, who sold 12 Angus-
Friesian heifers, 16-18 months, to
buyer Corcoran Parker, of Wodonga.
This was followed closely by T. and
E. Heffernan, Terang, who cleared
13 Angus-Friesian heifers, for $930,
to HFR Colac.
Irrewarra, made to $910 for 36
Angus-Friesian heifers, 14-15
months. These were again picked
up by Corcoran Parker.
In other significant sales,
Gleniffer, Camperdown, sold
nine Hereford-Friesians at $900,
with a single animal to $950;
Leslie Manor, Camperdown, 13
Angus-Friesian heifers, 14-16
months, at $920; Negomi, Colac,
16 Angus-Friesians heifers for
$900 and J. Barrand, Terang, two
Angus-Friesian heifers at $860.
B. and G. Justin, Terang, sold
three Murray Grey-Friesian heifers
at $770, while Elinure, Colac, made
$740 for 11 Hereford-Friesians.
Mr McConachy said the major
buyers were Corcoran Parker at
Wodonga and SEJ, at Leongatha,
which competed with local buyers
to secure stock.
CAMPERDOWN UNJOINED F1s
o Yarded: 750
o Unjoined F1 heifers to $945
o Sale average: $740
o Prices $100 above expectations
By LOUISE PREECE
Charles Stewart and Co agent Jamie McConachy.
The joined heifers were sold on the first day of Camperdown's two-day F1 sale. This pen of 10 Charolais-Friesian two-and-a-half-year-old heifers, in-calf
to a Kathandra Park Limousin bull, made $1600 per head for Kevin (pictured) and Andre McVilly, of Simpson.
110107SH16 Picture: STEVE HYNES
F1 heifers fetch 'unbelievable' prices
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